Grow
Grow
Foundation6 helps grow the skills of sales and sales management teams so clients learn how to scale their sales efforts today and into the future as markets, products, and services change. We help our clients roll out sales plays, processes, tools, and messaging. Our sales training and coaching involves using real leads and deals to help sales people develop new skills and apply them immediately.
- New hire sales on-boarding plan
- Ongoing sales enablement and certification plan
- "Must-win" deal coaching
- Sales leadership coaching
- Sales workshops – two-day in-person workshops or virtual sales workshops done over the course of two weeks to roll out sales playbook:
- Day One: Finding more qualified opportunities
- Day Two: Winning more, and bigger opportunities
Enable
Enable
Once Foundation6 designs the sales foundation blueprint, we get to work on helping implement the plan based on the findings and recommendations.
- Sales Hiring Plan
- Sales enablement and training plan
- Sales playbook including prospecting tools, territory planning, sales process steps, probing questions and tools
- Sales Messaging Framework
- Implementing the Lead-to-close process
- Sales Metrics and Key Performance Indicators
- Compensation Plans
- CRM enhancements, reporting, dashboards
- Roll out new lead qualification, demand creation, and sales processes to sales team
- Launch new sales campaigns
- On-going refinements to lead management and sales dprocess, systems, and reporting
Contact Us
We are looking forward to discussing issues unique to your business.
Contact us today!

Silicon Valley
San Jose, California
United States
(408) 647-6640
Design
Design blueprint for building and strengthening your sales foundation
Enable
Enable optimized sales foundations
Grow
Grow predictable sales functions
Services
Use Cases
/yo͞os/ /kāsus/ (noun)
How we’ve helped clients solve problems or capitalize on opportunities:
- Build a new sales channel/team quickly and effectively
- Get new products/product lines to market
- Sell into new markets
- Create predictable sales pipeline
- Elevate sales rep productivity
- Implement customer-centered sales function
- Attain desired returns on sales or sales development functions
- Close gap between sales and marketing efforts
- Indoctrinate a repeatable sales process
Home
Design
Design blueprint for building and strengthening your sales foundation
Enable
Enable optimized sales foundations
Grow
Grow predictable sales functions
“Foundation6 helped us redesign and implement our core selling and demand generation model at a critical time in our history, when we were first scaling our sales efforts at MuleSoft. The methodology we developed enabled our sales teams to qualify opportunities more effectively, produce higher quality pipeline, focus their efforts on our best targets, and deliver our message in a more compelling way.”
Simon Parmett, President,
Field Operations, MuleSoft – former Foundation6 client
“”Foundation6 helped us build a consistent way to generate real pipeline, and revenue. They worked with us to identify our ideal customer profile, develop sales plays that worked, and fine-tune the lead-to-close process which improved our ability to scale sales efforts in our various markets.”
Brandon O’Sullivan, Former VP of Sales at DroneDeploy
“Foundation6 enables you and your team to design and implement the demand creation and sales processes to achieve repeatability and scalability. Quickly.”
Trenton Truitt, client of Foundation6
while VP WW Sales, PagerDuty & Appcelerator
“Foundation6 helped us build a sales foundation with a plan to grow our sales effort. They helped us as we were searching for our VP of Sales and VP of Marketing to build a sales playbook, and repeatable sales process. This helped our new VP to hit the ground running by providing the due diligence, plans, and scalable sales foundation to start with vs. them having to spend several months doing it themselves.”
Ian Tien, CEO of Mattermost
What We Do
We design and help implement evolving B2B technology sales efforts, resulting in optimized scalable sales foundations. We help launch new sales efforts as well as transform results of existing sales functions.
Design
Design
Design sales foundation blueprints
Sales Organizational Plan & Model
- Metrics
- Training
- Tools
- Systems
- Compensation
- Lead-to-close process

ANALYZE
We work collaboratively across teams to analyze sales growth opportunities.
ASSESS
We conduct an assessment of the current sales foundation to gain a complete view.
RECOMMEND
We provide recommendations and implementation guidelines for the sales foundation blueprint.

Foundation6 provides recommendations regarding:
1. Sales organizational plan and model
2. Sales training plans
3. Sales systems
4. Lead management and sales process
5. Sales metrics and key performance indicators
6. Recommended sales tools
7. Compensation
8. Outbound demand creation
9. External sales obstacles and internal inhibitors
10. Implementation project plan
Blog Classic
Calm over the horizon
Uncategorized,Business,Lifestyle
June 4, 2015
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
0 Comments4 Minutes
Inspired by clouds
Uncategorized,Culture,Lifestyle,Travel
June 4, 2015
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.
0 Comments8 Minutes
About Us
SKILLS
We are former software sales leaders who have built successful software and professional services sales teams at B2B companies that went public and were purchased at high premiums by larger companies.
OUR APPROACH
Foundation6 transforms sales by providing the framework, methodology, tools, training and expertise necessary to scale sales…and then work our way out of a job.
WHAT WE DO
Foundation6 helps start new or improve existing sales efforts. These initiatives include: changing the overall sales model, implementing a new sales strategy, launching new product sales, focused target account selling. We help launch new sales efforts including sales development, inside sales, enterprise sales, renewal and account management organizations.
WHO WE WORK WITH
B2B technology companies who sell directly and possibly thru indirect channels. We engage with senior management, working closely with sales and marketing leaders, sales development, and business operations.
Foundation6
helps clients:
- Build a measurable, scalable sales engine
- Optimize sales results as you scale
- Provide key metrics to enable smart investment decisions
- Increase average deal size, new clients and win rates
- Improve your visibility into sales obstacles and inhibitors
- Minimize risk as you grow your sales
- Decrease time to get to executing effective sales strategies
- Drive more revenue from marketing and sales-developed leads
- Provide objective views into key decisions
- Diagnose problems and solutions more quickly
- Identify best profile(s) of sales talent for your company
- Accelerate time to productivity for new sales hires

Why Foundation6
Foundation6 was named for the 6 pillars of a solid sales foundation.
The sales organization needs to be built upon solid:
- sales process from lead-to-close
- sales metrics
- sales training
- sales tools
- sales systems
- sales compensation