Foundation6 helps grow the skills of sales and sales management teams so clients learn how to scale their sales efforts today and into the future as markets, products, and services change. We help our clients roll out sales plays, processes, tools, and messaging. Our sales training and coaching involves using real leads and deals to help sales people develop new skills and apply them immediately.

  • New hire sales on-boarding plan
  • Ongoing sales enablement and certification plan
  • "Must-win" deal coaching
  • Sales leadership coaching
  • Sales workshops – two-day in-person workshops or virtual sales workshops done over the course of two weeks to roll out sales playbook:
    • Day One: Finding more qualified opportunities
    • Day Two: Winning more, and bigger opportunities



Once Foundation6 designs the sales foundation blueprint, we get to work on helping implement the plan based on the findings and recommendations.

  • Sales Hiring Plan
  • Sales enablement and training plan
  • Sales playbook including prospecting tools, territory planning, sales process steps, probing questions and tools
  • Sales Messaging Framework
  • Implementing the Lead-to-close process
  • Sales Metrics and Key Performance Indicators
  • Compensation Plans
  • CRM enhancements, reporting, dashboards
  • Roll out new lead qualification, demand creation, and sales processes to sales team
  • Launch new sales campaigns
  • On-going refinements to lead management and sales dprocess, systems, and reporting

Contact Us

We are looking forward to discussing issues unique to your business.
Contact us today!

Silicon Valley

San Jose, California
United States

(408) 647-6640


Design blueprint for building and strengthening your sales foundation


Enable optimized sales foundations


Grow predictable sales functions



Sales Foundation Blueprint

Learn More


Optimized sales foundations.

Learn More


Predictable sales functions

Learn More



Design blueprint for building and strengthening your sales foundation


Enable optimized sales foundations


Grow predictable sales functions

What We Do

We design and help implement evolving B2B technology sales efforts, resulting in optimized scalable sales foundations. We help launch new sales efforts as well as transform results of existing sales functions.

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Design sales foundation blueprints

Sales Organizational Plan & Model

  • Metrics
  • Training
  • Tools
  • Systems
  • Compensation
  • Lead-to-close process


We work collaboratively across teams to analyze sales growth opportunities.


We conduct an assessment of the current sales foundation to gain a complete view.


We provide recommendations and implementation guidelines for the sales foundation blueprint.

Foundation6 provides recommendations regarding:

1. Sales organizational plan and model

2. Sales training plans

3. Sales systems

4. Lead management and sales process

5. Sales metrics and key performance indicators

6. Recommended sales tools

7. Compensation

8. Outbound demand creation

9. External sales obstacles and internal inhibitors

10. Implementation project plan

Blog Classic

Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

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0 Comments4 Minutes

Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

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0 Comments8 Minutes

About Us


Founded by BJ Bushur, we are successful B2B technology sales leaders, who have helped 100+ companies scale sales efforts to reach record revenue growth and catapult many clients into IPO’s or acquisitions.


We are former software sales leaders who have built successful software and professional services sales teams at B2B companies that went public and were purchased at high premiums by larger companies.


Foundation6 transforms sales by providing the framework, methodology, tools, training and expertise necessary to scale sales…and then work our way out of a job.


Foundation6 helps start new or improve existing sales efforts.   These initiatives include: changing the overall sales model, implementing a new sales strategy, launching new product sales, focused target account selling.  We help launch new sales efforts including sales development, inside sales, enterprise sales, renewal and account management organizations.


B2B technology companies who sell directly and possibly thru indirect channels. We engage with senior management, working closely with sales and marketing leaders, sales development, and business operations.

helps clients:

  • Build a measurable, scalable sales engine
  • Optimize sales results as you scale
  • Provide key metrics to enable smart investment decisions
  • Increase average deal size, new clients and win rates
  • Improve your visibility into sales obstacles and inhibitors
  • Minimize risk as you grow your sales
  • Decrease time to get to executing effective sales strategies
  • Drive more revenue from marketing and sales-developed leads
  • Provide objective views into key decisions
  • Diagnose problems and solutions more quickly
  • Identify best profile(s) of sales talent for your company
  • Accelerate time to productivity for new sales hires

Why Foundation6

Foundation6 was named for the 6 pillars of a solid sales foundation.
The sales organization needs to be built upon solid:

  • sales process from lead-to-close
  • sales metrics
  • sales training
  • sales tools
  • sales systems
  • sales compensation